Traci Shoblom

The best things come to you when you're looking the other way.


Raised by an Apollo astronaut (Apollo 12, Richard F. Gordon), and holding the honor of becoming the youngest female disc jockey in the US (she had her own radio show at 14 in 1980), Traci learned early on that to live your best life, you have to shoot for the stars. And, that's just what she did.


Traci earned a B.A. in Psychology from the University of Southern California and an M.S. in Organizational Psychology from the California School of Professional Psychology. She also earned two Master's level certificates in health education and health coaching from the National Institute of Whole Health.  In 2019, she became a certified personal trainer, with an emphasis on Senior Fitness.


She's published three books with co-author Dan Strutzel, The Growth Mindset, The Power of Charisma and The Power of Positive Selling. She's also published cookbooks, articles, books, blogs and more, all on the topic of health and personal development. Her book, The Binge Buster, was just recently re-released.


With more than 25 years as a personal, executive, and health coach, through her own practice and association with companies like Keilty, Goldsmith and Company and Nightingale-Conant, Traci coached more than 7500 people around the globe. She provided services to companies as diverse as ExxonMobil, Johnson & Johnson, Budget Car Rentals, GTE, Sun Microsystems, Nortel, and Northrop Grumman.


Traci's worked with leaders and celebrities in almost every field, including Ken Blanchard, Anthony Robbins, Les Brown, Brian Tracy, Marshall Goldsmith, Dr. Mark Hyman, David Bach, T. Harv Eker, Nightingale Conant, AuthorHouse, and Herbalife, among others.


Her portfolio includes more than two hundred video scripts, five Nightingale Conant audio programs, and dozens of corporate training videos, crowdfunding pitches, and online commercials.


She's been an audio and video commercial writer for WriteLabel, creating advertising for companies such as iHeartRadio, American Greetings, NBC Universal, and more.


Traci is also a popular speaker, and from the classroom to the stage, makes audiences laugh, listen, and learn.  In August, 2022 she'll begin teaching at California State University Fullerton in the business communication department.


A passionate vegan, Traci lives in Glendora, California with her three ginormous dogs and three cats, all rescues and all crazy. She continues to write, coach clients, teach students, and annoy her animals. Traci's three adult children are off pursuing their own dreams​